PROJECT DESCRIPTION

SL Import Motors Inc reached out to me to have their brand identity redesigned and amplified. They were looking for an identity that was going to connect with their clients.

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LIMITATIONS

The client is a small local business that did not have a large, budget to work with.

PROBLEM

They had a dated logo and there was no established identity. Nothing was consistent which caused confusion with their clients. 

SOLUTIONS

We talked through the things they actually needed and things that could be implemented at a later date. This allowed us to move forward with a plan that would provide them with a foundation to scale their identity at a later date. 

MY ROLE

I handled the entire design process for this project. The client and I worked closely with one another, maintaining positive and constructive communication through the whole process.

LEARNED LESSONS

Clients do not always have the budget to get what they are actually looking for. I felt by talking through the project as a whole really helped the client understand what was important to build their identity's foundation and provide them with the ability to scale at a later date.